Northwest New York Dairy, Livestock & Field Crops Enrollment

Program Areas

  • Dairy Management
  • Farm Business Management
  • Field Crops
  • Livestock & Small Farms

Enrollment Benefits

  • Telephone / Email Consultations
  • Ag Focus Newsletter
  • Direct Mailings
  • Educational Meetings & Conferences
  • In-Field Educational Opportunities
  • On-Farm Research Trials

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Event Details

Date

March 30, 2017

Time

8:30 am - 3:00 pm

Location

Wegman Lodge
2222 St. Paul Street, Seneca Park
Rochester, NY 14621

Cost

$30.00 Includes lunch, door prize & handbook


Host

CCE - Monroe County
Jarmila Haseler
585-753-2565


Getting Started in Agritourism Workshop, Creating a Destination Farm

March 30, 2017

Getting Started in Agritourism Workshop, Creating a Destination Farm

This workshop is the first of the series designed to help farmers build necessary skills and parterships, scale their business and create sales by expanding from purely agricultural operations to creating an experience-based "destination" farm for public. This session, the first of the series, will cover the key aspects of running an Agritourism business, including event selection and planning, attracting visitors through strategic marketing and use of social media, the new industry's dimension and insurance coverage.

The participants will hear the industry experts:
  • Greg LaDuca and Cailin Lawrence of Visit Rochester discussing tactics on connecting farmers and visitors through partnership and strategic marketing. 
  • Bill Wickham of Wickham Farms, Laura Faulk of Experience The Finger Lakes, Joe Hurtley of Kettle Ridge Farm and Amy Machamer of Hurd Orchards will share tips on scaling up and building a successful business from U-pick to full entertainment farm. 
  • Monika Roth of CCE Tompkins County will talk about new dimensions of Agritourism and 
  • Mike Southcott of National Insurance will cover the risk management issues. 

The participants will also receive a workbook to help them start developing their own plan. 

Registration fee includes lunch, raffle for a book signing session and a raffle. The participants are encouraged to bring their business cards; only those will be entered into the raffle basket!

Registration link: click here


Getting Started in Agritourism Workshop Flyer (PDF; 201KB)


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Dairy

Dairy

Livestock

Livestock

Grazing

Grazing

Forages

Forages

Grains

Grains

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Upcoming Events

Pasture Walk at C&H Farms of WNY, LLC

August 26, 2025
Akron, NY

C&H Farms is new to grazing beef cows. Come out to view, discuss, and learn what is working and what needs some adjusting.

Dairy Bovine Reproduction and Artificial Insemination Training Course en Espanol

October 14 - October 15, 2025

Join us for a two-day workshop with hands-on training that will be offered in Spanish in cooperation with Javier Cheang, Genex. Space is limited, register today!

Inaugural New York State Agritourism Conference

November 10 - November 11, 2025
Saratoga Springs, NY

SAVE THE DATE!  Inaugural NEW YORK STATE AGRITOURISM CONFERENCE presented by Cornell Cooperative Extension Agritourism Program Work Team

Announcements

We're Hiring: Area Dairy Management Specialist

To apply:

Please apply via Academic Jobs Online (https://academicjobsonline.org/ajo/jobs/30185).

Qualified candidates should submit a short cover letter, curriculum vitae, and contact information for three references.

Applications must be submitted by July 31, 2025.

For more information, please contact Peter Landre at ptl2@cornell.edu. Additional information about the Northwest New York Dairy, Livestock and Field Crops Team can be found at https://nwnyteam.cce.cornell.edu/.

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