Getting Started in Agritourism Workshop, Creating a Destination Farm

March 30, 2017


This workshop is the first of the series designed to help farmers build necessary skills and parterships, scale their business and create sales by expanding from purely agricultural operations to creating an experience-based "destination" farm for public. This session, the first of the series, will cover the key aspects of running an Agritourism business, including event selection and planning, attracting visitors through strategic marketing and use of social media, the new industry's dimension and insurance coverage.

The participants will hear the industry experts:

• Greg LaDuca and Cailin Lawrence of Visit Rochester discussing tactics on connecting farmers and visitors through partnership and strategic marketing. 
• Bill Wickham of Wickham Farms, Laura Faulk of Experience The Finger Lakes, Joe Hurtley of Kettle Ridge Farm and Amy Machamer of Hurd Orchards will share tips on scaling up and building a successful business from U-pick to full entertainment farm. 
• Monika Roth of CCE Tompkins County will talk about new dimensions of Agritourism and 
• Mike Southcott of National Insurance will cover the risk management issues. 

Getting Started in Agritourism Workshop Flyer (PDF; 201KB)

Beef Quality Assurance Training

May 5, 2018
10:00 am - 2:00 pm
Gainesville, NY

The goal of this national program is to maximize consumer confidence and acceptance of beef by focusing the producer's attention to daily production practices that influence the safety, wholesomeness, and quality of beef and beef products. 

Pasture & Farm Walk

May 17, 2018
6:30 p.m. - 9:00 p.m.
Stafford, NY

Join us as we walk the pastures and discuss Garry's goals and suggest improvements. We will relocate to his home farm in LeRoy for further discussion and refreshments.

Beef Quality Assurance Training

June 2, 2018
9:00 a.m. - 12:00 p.m.
Lyons, NY

The goal of this national program is to maximize consumer confidence and acceptance of beef by focusing the producer's attention to daily production practices that influence the safety, wholesomeness, and quality of beef and beef products.

Latest Dairy Market Watch

An educational newsletter to keep producers informed of changing market factors affecting the dairy industry. How to Read Dairy Market Watch. Dairy Market Watch -  March 2018

NWNY Dairy Management Specialist Position

For those of you in the dairy community that have not heard yet, Dr. Jerry Bertoldo, our dairy specialist, has decided to call it a career and retire this September. Jerry has been a fixture in the dairy industry in WNY since graduating from the Cornell Vet School in 1977 . He will be writing a more detailed celebration of his career in the June "Dairy Month" issue of AgFocus.

The NWNY Dairy Management Specialist position has been posted; the posting will expire on Monday, April 30th or until the position is filled.

The links to the posting are:

• Cornell Careers: http://tiny.cc/Dairy_WDR_00014141
• Academic Jobs Online (AJO): https://academicjobsonline.org/ajo/jobs/10981

The applicants should submit their application materials via AJO (Academic Jobs Online). Please share this posting with your networks and potentially interested and qualified applicants.

Summary Statement of Purpose and Responsibilities