March 30, 2017
8:30 am - 3:00 pm
2222 St. Paul Street, Seneca Park
Rochester, NY 14621
$30.00 Includes lunch, door prize & handbook
CCE - Monroe County
email Jarmila Haseler
Getting Started in Agritourism Workshop, Creating a Destination FarmMarch 30, 2017
This workshop is the first of the series designed to help farmers build necessary skills and parterships, scale their business and create sales by expanding from purely agricultural operations to creating an experience-based "destination" farm for public. This session, the first of the series, will cover the key aspects of running an Agritourism business, including event selection and planning, attracting visitors through strategic marketing and use of social media, the new industry's dimension and insurance coverage.
The participants will hear the industry experts:
- Greg LaDuca and Cailin Lawrence of Visit Rochester discussing tactics on connecting farmers and visitors through partnership and strategic marketing.
- Bill Wickham of Wickham Farms, Laura Faulk of Experience The Finger Lakes, Joe Hurtley of Kettle Ridge Farm and Amy Machamer of Hurd Orchards will share tips on scaling up and building a successful business from U-pick to full entertainment farm.
- Monika Roth of CCE Tompkins County will talk about new dimensions of Agritourism and
- Mike Southcott of National Insurance will cover the risk management issues.
The participants will also receive a workbook to help them start developing their own plan.
Registration fee includes lunch, raffle for a book signing session and a raffle. The participants are encouraged to bring their business cards; only those will be entered into the raffle basket!
Registration link: click here
Getting Started in Agritourism Workshop Flyer (PDF; 201KB)