Northwest New York Dairy, Livestock & Field Crops Enrollment

Program Areas

  • Dairy Management
  • Farm Business Management
  • Field Crops
  • Livestock & Small Farms

Enrollment Benefits

  • Telephone / Email Consultations
  • Ag Focus Newsletter
  • Direct Mailings
  • Educational Meetings & Conferences
  • In-Field Educational Opportunities
  • On-Farm Research Trials

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Event Details

Date

November 9 - December 14, 2016

Time

6:00 p.m. - 7:30 p.m.

Location

Webinar: Every Wednesday beginning on November 9 - December 14

Cost

$250.00


Host

Cornell Small Farms Program
Erica Frenay
607-255-2142

www.nebeginningfarmers.org/online-courses/


Cornell Small Farms Program: BF 201: Effective Marketing for the Busy Farmer

November 9 - December 14, 2016

Cornell Small Farms Program: BF 201: Effective Marketing for the Busy Farmer

Target Audience

INTERMEDIATE to ADVANCED - New farmers with 1-3 years of farm management experience any farmers who have explored the basics of marketing and are ready to develop a formal marketing strategy.

Course Objectives

This course will help you:
  • Link your farm's mission and vision to your commercial goals and marketing strategy
  • Understand the key elements of a solid marketing plan
  • Define who your target customers are and how to most effectively reach them
  • Develop and implement effective marketing strategies
  • Assign various pricing strategies depending on the product and market
  • Understand what a "brand" is and how to relate it back to your marketing activities
  • Create a marketing plan through weekly input from the course instructors

Webinars

The bulk of the course happens on your own time, with discussions, readings, and assignments in MOODLE, our virtual classroom. To add to the experience, webinars will be woven into the online interface of the course to allow you to meet on a weekly basis to learn from outside presenters, ask questions, and collaborate with other participants and the instructor to address your farm issues in real time. If you miss one, they are always recorded and posted for later viewing. Access details will be posted in MOODLE once you have registered and logged in.

Instructors

Laura Biasillo is an Agricultural Economic Development Educator with Cornell Cooperative Extension of Broome County, NY.
Marie Anselm is an Agricultural Economic Development Educator with Cornell Cooperative Extension of Ontario County, NY.





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Dairy

Dairy

Livestock

Livestock

Grazing

Grazing

Forages

Forages

Grains

Grains

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Upcoming Events

Cornell Cow Convos Podcast- Episode 10 Release

June 27, 2024

Cornell Cow Convos-Episode 10

https://soundcloud.com/user-301921459-118136586/sets/cornell-dairy-convos

Twilight at Tamberlane

June 28, 2024
Canandaigua, NY

Join us for an evening to discuss conservation programs, talk grazing management, and enjoy a free dinner.

smaxTec Technology for Small Grazing Dairies - Webinar

June 28, 2024

Learn about the incorporation of smaXtec activity monitoring boluses at Crosswinds Farm, a small grazing dairy operation located in Rock Stream, NY.

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