Farm Fresh Marketing: A Veteran Cohort
Marketing for a farm involves promoting and selling agricultural products by understanding consumer needs, creating a unique brand, setting competitive prices, and using various channels to reach customers. With successful marketing efforts, farmers can build customer loyalty, increase sales, and ensure the farm's profitability. With so many moving parts to consider, many farmers find creating their farm's marketing path can be challenging and uncertain.
Farm Ops, Cornell Small Farm's Veterans in Agriculture project, is hosting a Veteran Farm Marketing Cohort in Fall 2024. This cohort, limited to 10 veterans and their farm partner, will develop marketing plans and strategies with the help of facilitators and through collaboration with the other veteran cohort members. Veterans who complete the cohort milestones will be eligible for funding to support their marketing goals.
Participants must be veterans residing in NYS and actively growing/producing agricultural products and be ready to commit at least 10 hours a week to develop a marketing plan. A current marketing plan is not required, but a need and desire for one is essential.
Facilitators will guide veterans through informational readings/videos, weekly virtual office hours, veteran group sessions, and a comprehensive marketing template, to be refined weekly until the end of 2024. Veterans who meet all milestones can request at least $400 in funding to help implement their marketing plan, with additional funding based on progress.
For those approved to be part of the cohort, the Marketing Veteran Cohort platform opens in September. Weekly live Zoom sessions will be held every Wednesday from October 2nd to November 6th, 6:30 - 7:30 p.m. To be eligible to request funding, participants must:
- Attend 5 of 6 live Zoom sessions,
- Share part of their marketing plan for group feedback during at least one session,
- Attend at least 2 facilitator office hours and provide plan updates or seek support,
- Submit the completed marketing plan by November 13th.
If eligible for funding, work and invoices must be submitted by March 5, 2025. Participants in the Marketing Veteran Cohort will not be eligible for Farm Ops online course scholarships from September 15 to November 15, 2024, and January to March 2025, to ensure focus on the marketing plan.
This application will close on midnight September 2, 2024. Applicants will be notified by September 13th as to the status of their application.
Event Details
Date
October 2, 2024
October 9, 2024
October 16, 2024
October 23, 2024
October 30, 2024
November 6, 2024
Host
Cornell Small Farms Program Farm Ops
Nina Saeli
Join Katelyn Walley - Marketing for a farm involves promoting and selling agricultural products by understanding consumer needs, creating a unique brand, setting competitive prices, and using various channels to reach customers. With successful marketing efforts, farmers can build customer loyalty, increase sales, and ensure the farm's profitability. With so many moving parts to consider, many farmers find creating their farm's marketing path can be challenging and uncertain.
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Upcoming Events
Pasture Walk at C&H Farms of WNY, LLC
August 26, 2025
Akron, NY
C&H Farms is new to grazing beef cows. Come out to view, discuss, and learn what is working and what needs some adjusting.
Dairy Bovine Reproduction and Artificial Insemination Training Course en Espanol
October 14 - October 15, 2025
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SAVE THE DATE! Inaugural NEW YORK STATE AGRITOURISM CONFERENCE presented by Cornell Cooperative Extension Agritourism Program Work Team
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We're Hiring: Area Dairy Management Specialist
To apply:Please apply via Academic Jobs Online (https://academicjobsonline.org/ajo/jobs/30185).
Qualified candidates should submit a short cover letter, curriculum vitae, and contact information for three references.
Applications must be submitted by July 31, 2025.
For more information, please contact Peter Landre at ptl2@cornell.edu. Additional information about the Northwest New York Dairy, Livestock and Field Crops Team can be found at https://nwnyteam.cce.cornell.edu/.