Inspired by Annie's: Let's Elevate Your Marketing
Event Details
Date
April 5, 2022
April 12, 2022
April 19, 2022
April 26, 2022
Time
11:30am - 1pm
Location
Zoom
Host
CCE Broome County
Laura Biasillo
607-584-5007
email Laura Biasillo
This series will take place on Tuesdays in April (5th, 12th, 19th & 26th), from 11:30am-1pm - allowing for participation during flexible lunchtime hours. Annie's Project is taught by trained facilitators and is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie's Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.
Inspired by Annie's Project - Let's Elevate Your Marketing will take participants through a four week journey addressing all aspects of their farm marketing. By the end of the four weeks participants will --
- Learn how to conduct a brand audit of their farm or business and make updates/changes based on the audit
- Create a marketing strategy statement which reflects their target customer
- Create a social media strategy which meets their business goals
- Understand and evaluate which e-commerce platform makes the most sense for their farm, or products
- Learn to take great pictures
- Understand how targeted communication pieces can help meet their goals
The cost is $60 for the four-part series and registration is limited to enhance group discussions. Sessions will not be recorded. The cost includes copies of all presentations and worksheets, and support from a variety of community partners. To register, click here. For more information, contact Laura Biasillo at lw257@cornell.edu.
Upcoming Events
Western NY Value-Added Dairy Discussion Group: Shtayburne Farm Creamery
May 16, 2024
Rock Stream, NY
Registration for this discussion group is required and limited.
Cornell Cow Convos Podcast- Episode 9 Release
May 23, 2024
Cornell Cow Convos-Episode 9
Parasite Management of Sheep & Goats
June 15, 2024 : Parasite Management of Sheep & Goats
Albion, NY
Learn about internal parasites of sheep and goats. Participation in the day will earn FAMACHA© certification.