Value-Added Dairy Processing Webinar II: "Putting the 4 P's of Marketing to Work for Your Diversified Dairy"
Event Details
Date
February 15, 2024
Time
12:00pm-1:00pm EST
Location
virtual; Zoom
https://cornell.zoom.us/webinar/register/WN_bfNe-J
Host
CCE NWNY & SWNY Dairy, Livestock and Field Crops TeamsPutting the 4 P's of Marketing to Work for Your Diversified Dairy

Join Farm Business Management Specialist, Katelyn Walley, and Dairy Management Specialist, Margaret Quaassdorff, for this free webinar to learn simple and important marketing ideas for your dairy business. Marketing is one of the most important considerations for any type of diversified dairy business, particularly those with interests in on-farm processing. We'll help you use product, prices, place, and promotion to plan for your farm's growth and change.
Register here: https://cornell.zoom.us/webina...
This webinar is offered with funding from the USDA's Agricultural Marketing Service through the Dairy Business Innovation Initiative, Grant 21DBIVT1004-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
P.S. We'd like to invite you to our Value-Added Dairy Tour, which is a part of this program project and will be held on March 13th & 14th, 2024. Learn more and register for the tour here.
For more information, questions, or concerns please contact Katelyn Walley at 716-640-0522 or kaw249@cornell.edu or Margaret Quaassdorff at 585-405-2567 or maq27@cornell.edu.
Upcoming Events
2026 Forage Congress
March 12, 2026
Nunda, NY
Due to the unprecedented winter storm that recently impacted travel conditions across the region and U.S., combined with extreme cold temperatures and associated safety concerns, Forage Congress was postponed out of an abundance of caution. This decision was made with the safety of our participants, speakers, staff, and venue partners as the highest priority.
We are pleased to officially announce that Forage Congress has been rescheduled for Thursday, March 12, 2026, and will be held at The Nunda Ranch as originally planned.
Address: 2278-NY 436, Nunda, New York 14517
Sponsorship opportunities, vendor participation, and event registration are now open. We are excited to reconvene this important educational program and look forward to welcoming producers, industry partners, and speakers for a full day of applied, research-based forage systems programming.
From Dry to Fresh: Transition Cow Management Training
March 12, 2026
Albion, NY
This is a 1-day hands-on training in transition cow management offered in English and Spanish.
TENTATIVE- 2026 Dairy Feeder School - November 2026
November 11 - November 12, 2026
Dates are TENTATIVE for 2026! More Details to Come!
Join the Regional Dairy Specialists for a one day on-farm training for dairy farm feeders. The training will be offered in English and Spanish and will feature stations with hands-on activities and demonstrations.





