Northwest New York Dairy, Livestock & Field Crops Enrollment

Program Areas

Dairy Management
Farm Business Management
Field Crops
Livestock & Small Farms

Enrollment Benefits

Telephone / Email Consultations
Ag Focus Newsletter
Direct Mailings
Educational Meetings & Conferences
In-Field Educational Opportunities
On-Farm Research Trials

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Enrollment Form (PDF; 1149KB)

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Value-Added Dairy Processing Webinar II: "Putting the 4 P's of Marketing to Work for Your Diversified Dairy"

Event Details

Putting the 4 P's of Marketing to Work for Your Diversified Dairy

Date

February 15, 2024

Time

12:00pm-1:00pm EST

Location

virtual; Zoom
https://cornell.zoom.us/webinar/register/WN_bfNe-J

Host

CCE NWNY & SWNY Dairy, Livestock and Field Crops Teams

Putting the 4 P's of Marketing to Work for Your Diversified Dairy

Join Farm Business Management Specialist, Katelyn Walley, and Dairy Management Specialist, Margaret Quaassdorff, for this free webinar to learn simple and important marketing ideas for your dairy business. Marketing is one of the most important considerations for any type of diversified dairy business, particularly those with interests in on-farm processing. We'll help you use product, prices, place, and promotion to plan for your farm's growth and change.

This webinar is offered with funding from the USDA's Agricultural Marketing Service through the Dairy Business Innovation Initiative, Grant 21DBIVT1004-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

P.S. We'd like to invite you to our Value-Added Dairy Tour, which is a part of this program project and will be held on March 13^th & 14^th, 2024. Learn more and register for the tour here.

For more information, questions, or concerns please contact Katelyn Walley at 716-640-0522 or kaw249@cornell.edu or Margaret Quaassdorff at 585-405-2567 or maq27@cornell.edu.

Value-Added Dairy Processing Webinar (PDF; 566KB)