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Value-Added Dairy Processing Webinar II: "Putting the 4 P's of Marketing to Work for Your Diversified Dairy"




Event Details

Putting the 4 P's of Marketing to Work for Your Diversified Dairy

Date

February 15, 2024

Time

12:00pm-1:00pm EST

Location

virtual; Zoom
https://cornell.zoom.us/webinar/register/WN_bfNe-J

Host

CCE NWNY & SWNY Dairy, Livestock and Field Crops Teams


Putting the 4 P's of Marketing to Work for Your Diversified Dairy



Putting the 4 P's of Marketing to Work for Your Diversified Dairy

Join Farm Business Management Specialist, Katelyn Walley, and Dairy Management Specialist, Margaret Quaassdorff, for this free webinar to learn simple and important marketing ideas for your dairy business. Marketing is one of the most important considerations for any type of diversified dairy business, particularly those with interests in on-farm processing. We'll help you use product, prices, place, and promotion to plan for your farm's growth and change. 

 

Register here: https://cornell.zoom.us/webina...




This webinar is offered with funding from the USDA's Agricultural Marketing Service through the Dairy Business Innovation Initiative, Grant 21DBIVT1004-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.


P.S. We'd like to invite you to our Value-Added Dairy Tour, which is a part of this program project and will be held on March 13th & 14th, 2024. Learn more and register for the tour here.

For more information, questions, or concerns please contact Katelyn Walley at 716-640-0522 or kaw249@cornell.edu or Margaret Quaassdorff at 585-405-2567 or maq27@cornell.edu.



Value-Added Dairy Processing Webinar (PDF; 566KB)


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Upcoming Events

On-Farm Milk Culture Workshop with QMPS

June 18, 2026
Canandaigua, NY

On-Farm Milk Culture Workshop presented by Quality Milk Production Services

Open to farms with established on-farm milk culture programs. 

TENTATIVE- 2026 Dairy Feeder School - November 2026

November 11 - November 12, 2026

Dates are TENTATIVE for 2026! More Details to Come!

Join the Regional Dairy Specialists for a one day on-farm training for dairy farm feeders. The training will be offered in English and Spanish and will feature stations with hands-on activities and demonstrations.

Dairy Winter Webinar Series 2027

January 12, 2027
January 19, 2027
January 26, 2027
February 2, 2027
February 9, 2027
February 16, 2027
February 23, 2027

Register for our free upcoming 2027 dairy winter webinar series: LINK TO COME

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