Northwest New York Dairy, Livestock & Field Crops Enrollment

Program Areas

  • Dairy Management
  • Farm Business Management
  • Field Crops
  • Livestock & Small Farms

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  • Educational Meetings & Conferences
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  • On-Farm Research Trials

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Event Details

Date

May 13, 2020

Time

7:00pm

Location

Held via Zoom

Cost

This event is free.

Host

Beef Extension, Cornell University Department of Animal Science


Creating Consumer Friendly Bulk Meat Sales - Online Workshop

May 13, 2020


Creating Consumer Friendly Bulk Meat Sales

The same material will be covered May 4 & 13

The situation facing us today is challenging. While conventional markets for livestock have cooled as large processors slow down production or temporarily close, NY farms are faced with a unique opportunity to market meat directly to the consumer. This workshop is designed to equip the producer with clear and simple steps towards making bulk meat sales, such as quarters, halves, and mixed-cut bundles. We'll cover "how to" tips to help you get started quickly. Join Ag. Marketing Consultant, Matt LeRoux, for this online workshop that covers understanding the consumer, pricing, product formats, and reaching consumers.

About Matt: Matt has nearly 20 years' experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.

To register for the May 4 meeting go to: https://cornell.zoom.us/meeting/register/tJEodO6prDopG9bmabdN8uMnWIl3ztkAud-B

To register for the May 13 meeting go to:  https://cornell.zoom.us/meeting/register/tJUsf-qtrjwuHNXU8PKHStn0I6XF8XkdTPdf

After registering, you will receive a confirmation email containing information about how to join the meeting.

Funding for this program is provided by Beef Extension, Cornell Department of Animal Science.





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Dairy

Dairy

Livestock

Livestock

Grazing

Grazing

Forages

Forages

Grains

Grains

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