Creating an Optimal Promotional Strategy for your business
At some time or another, most businesses find themselves developing various types of promotions to stimulate sales. Promotions are rarely "one-off" occurrences rather they are a part of an overall company promotional strategy. Article by Debra Wood Perosio, Dyson School of Applied Economics and Management, Cornell University.
SmartMarketing Jun 2017 (pdf; 72KB)
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Upcoming Events
On-Farm Dairy Processing Online Series 2022
May 25, 2022
June 1, 2022
June 8, 2022
A FREE, virtual three part webinar series for dairy producers interested in diversifying or vertically integrating their business. Our discussion will include market availability and considerations, business planning and goals, interacting with regulatory agencies, planning requirements, and equipment types and layout, audit readiness, compliance training and record keeping.
Herdsperson Training - Genesee County
June 7, 2022
LeRoy, NY
Registration Now Open! This workshop will teach fresh cow assessment and monitoring practices to recognize and minimize fresh cow metabolic disease rates and improve fresh cow health. This training is in-person and will be offered in both English and Spanish.
Herdsperson Training - Ontario County
June 8, 2022
Canandaigua , NY
Registration Now Open! This workshop will teach fresh cow assessment and monitoring practices to recognize and minimize fresh cow metabolic disease rates and improve fresh cow health. This training is in-person and will be offered in both English and Spanish.
Announcements
Poultry Producers - Be on the Lookout for Highly Pathogenic Avian Influenza!
After the recent incident of Highly Pathogenic Avian Influenza in Long Island, anyone involved with poultry production should review their biosecurity activities to assure the health of their birds.Amy Barkley, Livestock and Beginning Farm Specialist with the SWNY Dairy, Livestock, and Field Crops Program, has developed a resource sheet to help poultry producers be on the lookout for Highly Pathogenic Avian Influenza.
A shared Box folder has been created to share additional resources as they become available.
The NWNY Team Blog
Our goal for this blog is to share with farmers and allied industry professionals, technical and applicable resources regarding all aspects of dairy farming, livestock and small farms, field crops and soils, and topics related to farm business management and precision agriculture.The blog will feature Crop Alerts, Dairy Alerts, Bilingual (Spanish) Resources, Upcoming Events and more from our team members. This blog is free for everyone to use, explore and enjoy. When new material is published, subscribers will receive an email notification.
We hope you enjoy this new platform, and are looking forward to engaging with you in the future!