Creating an Optimal Promotional Strategy for your business
July 17, 2017
At some time or another, most businesses find themselves developing various types of promotions to stimulate sales. Promotions are rarely "one-off" occurrences rather they are a part of an overall company promotional strategy. Article by Debra Wood Perosio, Dyson School of Applied Economics and Management, Cornell University.
SmartMarketing Jun 2017 (pdf; 72KB)
Dairy
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Upcoming Events
Pasture Walk at C&H Farms of WNY, LLC
August 26, 2025
Akron, NY
C&H Farms is new to grazing beef cows. Come out to view, discuss, and learn what is working and what needs some adjusting.
Dairy Bovine Reproduction and Artificial Insemination Training Course en Espanol
October 14 - October 15, 2025
Join us for a two-day workshop with hands-on training that will be offered in Spanish in cooperation with Javier Cheang, Genex. Space is limited, register today!
Inaugural New York State Agritourism Conference
November 10 - November 11, 2025
Saratoga Springs, NY
SAVE THE DATE! Inaugural NEW YORK STATE AGRITOURISM CONFERENCE presented by Cornell Cooperative Extension Agritourism Program Work Team
Announcements
We're Hiring: Area Dairy Management Specialist
To apply:Please apply via Academic Jobs Online (https://academicjobsonline.org/ajo/jobs/30185).
Qualified candidates should submit a short cover letter, curriculum vitae, and contact information for three references.
Applications must be submitted by July 31, 2025.
For more information, please contact Peter Landre at ptl2@cornell.edu. Additional information about the Northwest New York Dairy, Livestock and Field Crops Team can be found at https://nwnyteam.cce.cornell.edu/.
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