Creating an Optimal Promotional Strategy for your business
At some time or another, most businesses find themselves developing various types of promotions to stimulate sales. Promotions are rarely "one-off" occurrences rather they are a part of an overall company promotional strategy. Article by Debra Wood Perosio, Dyson School of Applied Economics and Management, Cornell University.
SmartMarketing Jun 2017 (pdf; 72KB)
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Upcoming Events
2026 Soybean & Small Grains Congress
February 11, 2026
Henrietta, NY
Participant Registration for the 2026 Soybean & Small Grains Congress NOW OPEN!
2026 Forage Congress
March 12, 2026
Nunda, NY
Due to the unprecedented winter storm that recently impacted travel conditions across the region and U.S., combined with extreme cold temperatures and associated safety concerns, Forage Congress was postponed out of an abundance of caution. This decision was made with the safety of our participants, speakers, staff, and venue partners as the highest priority.
We are pleased to officially announce that Forage Congress has been rescheduled for Thursday, March 12, 2026, and will be held at The Nunda Ranch as originally planned.
Address: 2278-NY 436, Nunda, New York 14517
Sponsorship opportunities, vendor participation, and event registration are now open. We are excited to reconvene this important educational program and look forward to welcoming producers, industry partners, and speakers for a full day of applied, research-based forage systems programming.
From Dry to Fresh: Transition Cow Management Training
March 12, 2026
Albion, NY
This is a 1-day hands-on training in transition cow management offered in English and Spanish.