Creating an Optimal Promotional Strategy for your business
July 17, 2017
At some time or another, most businesses find themselves developing various types of promotions to stimulate sales. Promotions are rarely "one-off" occurrences rather they are a part of an overall company promotional strategy. Article by Debra Wood Perosio, Dyson School of Applied Economics and Management, Cornell University.
SmartMarketing Jun 2017 (pdf; 72KB)
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